SEO means "search engines optimization" and each search engine has a unique way of ranking or caching pages.
By optimizing the structure of the
website and improving its content, it's possible to improve the
website's rankings for relevant keywords in search results.
There are many SEO technique, you have to wisely apply those technique for your website.
You can read article and tips on SEO from internet.
You will find them on internet by search
on search engines. So, you can research and apply those tips and
techniques for your site.
How Does Search Engine Optimization Work?
The algorithm each search engine uses is a
closely guarded secret, since if it were readily available it would
quickly collapse; as everyone would make their sites as high on search
and relevancy lists as possible using the algorithm’s criteria as a
guide.
So for the most part people use an
educated guess. Search engine companies like Google do give some hints,
especially as to bad practice, and some aspects can be found by trail
and error.
SEO writing and consulting companies work
hard to find the happy medium between bad practice and getting good
relevancy and high listing placements. Various different tactics such
as effective use of keywords, Meta tags and external links all help
with boosting a site’s ranking (how high up a search listing it comes),
and there are a few more ways of doing this as well as other ways of
attracting site traffic such as PPC ads.
Before You Start SEO
Before we start you can see if Search Engine Optimization - SEO is for you by answering these four questions:
1) Do your customers use search engines to look for your industry/products/services?
2) Does your site appear for all the possible phrases your customers may search for on search engines?
3) Is your website specifically designed to represent your business or service in a way that will attract customers?
4) Is your price or service competitive in your market?
Website Promotion
There are many places where you can learn
how to promote your own websites. You don't have to pay a company to do
it. One excellent resource is DIY Website Promotion
. Their site has a very minimalistic plain look, but the information is
sound. Here are some steps that will also help in your website
promotion efforts.
You should start by making sure that your
website is properly optimized for the search engines before you start
to promote it. There are two basic things you need to look out for:
onsite factors and offsite factors.
Onsite factors include:
• Researching keywords and choosing the best keyword for your main home page as you main overall keyword.
• Making sure that your main keyword is in the page HTML title.
• Making sure that your main keyword is included the description tag (and the keyword tag too is you like).
• Making sure your main keyword included in an H1 tag as the page headline.
• Including your main keyword in the body of the page text in the first paragraph.
• Including your main keyword throughout the rest of the text body a few times.
• Using your main keyword in the Alt tag of any images on the page.
Offsite factors include:
• Getting quality back links with your main keyword in the anchor text if possible.
Onsite factors include:
• Researching keywords and choosing the best keyword for your main home page as you main overall keyword.
• Making sure that your main keyword is in the page HTML title.
• Making sure that your main keyword is included the description tag (and the keyword tag too is you like).
• Making sure your main keyword included in an H1 tag as the page headline.
• Including your main keyword in the body of the page text in the first paragraph.
• Including your main keyword throughout the rest of the text body a few times.
• Using your main keyword in the Alt tag of any images on the page.
Offsite factors include:
• Getting quality back links with your main keyword in the anchor text if possible.
Submit Your Website to Google, Yahoo! and MSN
Submit your website to three big search
engines (Google, Yahoo! and MSN). You can free submit your site to these
search engines.
Submitting to Google
Getting listed in Google,
the most popular search engine is
absolutely free and one way to get in is
to submit to www.dmoz.org (The Open Directory). Also you can submit your site to auto submit directories site like Web Directories.
If your site is rejected,
most editors won't tell you why. So
it definitely takes some patience.
Just be sure your site is polished and
has enough unique content before you
submit.
If you can't get into
The Open Directory you can use
Google's "Add URL" link here http://www.google.com/addurl.html. However I will tell you that this method is not guaranteed.
Submitting to Yahoo!
Another way is to submit directly using their "Add URL"
form. There is no guarantee you'll
get listed this way, but it can't hurt
to try. You should only have to
submit your homepage. Yahoo's spider
will find the rest of your pages.
Submitting to MSN
To submit to MSN go to their "Add URL"
page. You should only have to submit
your homepage and it will find the
rest of your site.
Most of the time MSN
will add you faster than Google and
Yahoo so you may find your site listed
pretty quickly.
Meta Tags
You also need to know about Meta tags.
These are hidden descriptors that
appear at the beginning of your HTML
code, inside your <head> tag.
They may be invisible to your
visitor's eyes, but search engine
spiders can read them.
They usually consist of a title, description, and keyword tag and they look something like this:
<head><title>Title of Your Site</title>
<meta name="description" content="Description of your site here.">
<meta name="keywords" content="keywords separated by commas">
</head>
Because of abuse, many
search engines no longer use these
tags to help rank pages, but you
should still include them because they do
use them to display information about
your site.
For example, whatever is
inside the <title> tag is what
the search engines will use as the
title of your site in the search
results. You want to use keywords that describe your page and entice
visitors to click.
Important Basic SEO Tips
Search engine optimization (SEO)
is the process of improving the visibility of a web site or a web page
in search engines via the "natural" or un-paid ("organic" or
"algorithmic") search results.
Follow this link for important SEO tips. 11 Important Basic Search Engine Optimization (SEO) Tips Here
What is Website Traffic?
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic.
This is determined by the number of visitors and the number of pages they visit.
For the average webmaster or blogger, it
takes 6 months to a year to generate steady traffic, and that's only
assuming you are continually building content and effectively promoting
your site to the right people.
How to Get Traffic to My Site?
There are many ways to build traffic for your site. SEO is the big factor for building traffic.
For build traffic to your site, at first
better you follow my above given SEO tips. I have given there some very
important tips that will help you to get more traffic.
I have given below more way to build traffic for your website.
Use social networking site for traffic and promotion
You can use social networking site like
Twitter, Facebook for get more traffic. You can offer your friends by
message to visit your website.
Use YouTube to promote your site
Youtube is the big way to build traffic to
your site. You can make video clips on your site related topic and
publish them to youtube.
Clearly put your website name on video, if
visitors find your video by search on youtube then they will visit your
site. It will help you to build traffic.
Use Yahoo! Pay per Click Program
If you use Yahoo's pay
per click program, your site will show
up at the top of the search results
pages for Yahoo and many more search sites.
Benefits of Yahoo's Search Pay per Click Program
1) You can set your
daily budget (never spend more than
you want)
2) Only pay when your site receives traffic
3) Very targeted traffic
since you picks the keywords you
want your site to show up for
4) Extensive reporting tools
5) Great research tool
that shows what keywords people are
searching for
6) Free conversion tracker to see how your traffic converts into sales
Create a Blog to Build Traffic to Your Website
If you have a website, a blog can help you drive traffic to it. You will get details information about bloging here.
Create RSS Feeds for Your Website
RSS feeds are a great way
of letting your audience keeps up
with the updates on your site.
For webmasters this is
an excellent way to bring repeat traffic to your
site. Think about it....every
time a web surfer opens their RSS
reader to get the headlines for all
the sites they monitor, they'll also
see your site's updates.
Instead of relying on
them to bookmark your site and return
at a later date, their RSS reader
keeps your site fresh in their minds.
So when they open their
reader to check the headlines for CNN,
Yahoo or any other feeds they
subscribe to, they'll also get the
latest updates from you!
Using an Email Auto Responder
Learn how to effectively
follow up with potential and existing
customers. If used properly, you can
increase sales dramatically.
Posting in Related Forums
This is an old technique, but can still
work if you work it. One way to get the word out about your site is to
find forums (message boards) related to your site, join them, and begin
developing credibility by chatting with other members.
Most forums allow you to create a
signature and that signature is added to the bottom of every post you
make. This is where you can promote your site.
This doesn't mean joining the forum to
spam and blatantly self promote. But you build up credibility by
participating in the discussions. The more useful your posts are, the
more credible you will become, thus increasing the chances that other
members will visit your site.
Paid Advertising
Remember this is a business. So if you
just frowned at the word "paid", I have to question your commitment and
level of seriousness.
Many people offer ways for others to
advertise on their sites. If you happen to find a site that you think
targets your audience, it may be worth checking to see if there are any
advertising opportunities.
Commenting on Other Related Blogs
Blogs are unique in that they allow
readers to make comments on the author's posts. Look for blogs written
on topics that relate to your site or blog and make comments. Most
blogs are setup so that the name in the Comments section links to your
website.
So the more useful and unique your comments are, the greater the chance others will notice your site and pay you a visit or two.
Viral Marketing Strategies
Viral marketing is a concept used to pass
on a marketing message to others,
while creating a potentially
exponential growth in the message's
visibility.
Search Engine Submit SCAMS
There are various search
engine submittal scams that lurk
around the web. Be careful of these
companies because they'll rob you
blind. Get back at them by educating
yourself on how to effectively submit
your website.
Building Traffic Will Takes Time
Building traffic takes time, and usually involves doing a lot of little things over a long period of time.
So if you're going into these expecting
1,000 visitors per day in the first couple of weeks, you are going to
be in for a rude awakening.
As I said before, there are hundreds of ways to drive traffic to a website or blog and I only mentioned a few here.
The main point I want to drill home is
that if you want to get found in the search engines you are going to
have to have good link popularity. Quality and uniqueness play an
enormous factor in how many sites will recommend you.
So make sure you brainstorm and do plenty of research on your site's concept and potential competitors before you begin.
Make your site stand out!