Selling your own products online is profitable and
easy! Nowadays, you may sell anything on the Internet - books, clothes,
food, services, etc. Why not sell even your own
reflections or essays? If you have a know-how or expertise that no one
else has, you may certainly sell that through your website. Costs for
selling online are really low - you only have to maintain your website
alive and put relevant content about your product on that site.
Thanks to the Internet and your website,
you have access to millions of people all over the world who actively
search the net for anything new and interesting. It is also a
well-known fact that consumers are more prone to spend money online,
from the convenience of their homes. Why not take advantage of all
these favorable circumstances and start selling your own product,
service, book, or anything else you wish?
There are 3 Profitable Ways to Sell Products Online
There are many ways to sell online. Probably
the first thing that will come into your mind when it comes to selling
online is to go to eBay, post your items and sell it in a matter of
minutes - that is if you know the ins and outs of online auctions. If
you want to make money selling products online, here are 3 profitable
ways to sell online.
1) Sell something that is not commonly found in department stores. If it is not
something that you can commonly found in
the nearby local store, people most probably me searching for it
online, and are willing to pay for the shipment of the item. Of course,
you have to weigh also that there is demand for the product. In fact,
you can make demand for the product.
Say, if you want to sell antique home
decors, you can always create a website that does not just plainly sell
your items but a site that will provide information and answers to
your online readers. Once you create that demand and turn your online
reader's wants to needs, you will most likely succeed in selling them
what they need. Of course, this may not be as easy as it sounds. You
have to invest on effort and time to be able to sell profitably online.
2) Know your way in online
auctions. Online auctions are popular and they are in fact, among the
best ways to make money selling products online. Of course, you do not
need to have a website if you want to sell in online auction sites and
you can also sell anything that you feel like selling, except of course
some illegal items.
One good thing about online auctions is the
facts that you can get more than the minimum price you are willing to
sell your item. Of course, selling through these sites involves
bidding, and the more people who are interested in your item, the
higher the price can get.
3) Let other people promote
your product. If you have a product to sell, one thing that you can do
to make good profits online without having to work on promoting your own products and selling them yourself.
You can actually make use of the thousands
if not millions of website owners online. One way to do this is to tap
affiliates who will be promoting and selling your products. This is
called affiliate marketing. You have the products, let your affiliates
promote them and pay them in return for every sale they make. By
putting up an affiliate program, you can get as much affiliates you
want - of course, you have to think also of how much percentage
commission you can give them.
These are just three of the most profitable
ways to make money selling products online. You can still find a lot of
ways to help you sell your products online in the most profitable
ways.
The Real Power of your own Products
As I tucked my boys into bed that night and
my 3 year old insisted in sleeping with his new ‘honky tonk one man
band CD’ (yep, we bought one too) next to his bed it struck me just how
powerful having a product to sell can be.
As bloggers trying to make a few dollars
from our online activity many of us get stuck thinking about making
money by slapping ads on our blogs – but in doing so perhaps we’re
doing the equivalent of busking for tips (not the perfect illustration I
know). I know I’ve fallen into that trap myself over the years but in
working to develop products to sell I’ve seen a variety of benefits
including:
1) Revenue – obviously
selling a product (whether it be a book, ebook, membership site,
consulting, coaching etc) has the potential to make you money. The cool
thing about it is that you’re not splitting revenue with an ad network
or someone whose product you’re promoting with an affiliate promotion –
but it’s all yours.
2) Credibility/Authority – I
discovered the power of having something of my own to sell when we
launched the Blogger ebook. Suddenly people not only referred to me as a
blogger – but an author. While a hard cover book does carry weight in
some circles more than an ebook – any quality product
gives you another thing to list as the creator of in your CV/bio and
can lend weight to your authority and credibility.
3) Opportunities – Within
24 hours of releasing my photography E-book recently I had two
publishers contacting me asking if we’d be interested in having them
publish it as a real hard cover book. 2 weeks after launch I’ve spoken
to more photographers and photography site owners about possible
collaborations than I can count. When you have a product of some kind
people in your industry and niche tend to take notice. It shows others
in your industry that you’re serious and able to produce more than just
a blog and it shows you’ve got initiative. People are attracted to
that and all kinds of opportunities can emerge.
4) Deepen Relationships with Readers
– when someone buys something from you once there’s an increased
likelihood that they’ll buy something else from you at some point in
the future – IF you keep in relationship with them. Keeping a list of
those who’ve purchased something from you opens up future profitable
interactions. While it’s great to have an email list of readers – it’s a
pretty powerful thing to have an email list of people who are proven
‘buyers’ of products in your niche.
5) Lengthens Relationships with Readers
– three weeks after our holiday has ended my son is still talking
about the honky tonk performer. He’s been listening to the CD and every
time that happens the experience he had a few weeks back is
reinforced. Just yesterday I had an email from someone who bought 31
Days to Build a Better Blog who told me that they had the e-book on
their computer’s desktop. She told me that every time she did another
of the daily exercises she also was reminded to also check out the
latest posts on the blog – something she might not have done otherwise.
That e-book is drawing visitors back to my blog on a regular basis.
6) Accelerated Learning –
regular readers of Blogger will remember that last week I revealed some
of the lessons that I’ve learned in the last few weeks while launching a
Photography E-book. I shared 8 lessons in that post but the reality is
that while it was the most profitable week I’ve had as a blogger it
was also the week that I’ve learned the most about internet marketing
in the last 7 years. I’ve read a lot about how to launch products
online, I’ve talked to a lot of people who have done it and I’ve viewed
a lot of case studies of successful launches – but there’s nothing
like DOING something to learn how to do it. The theory and past
conversations and case studies are helpful – but on the job training is
the best. Developing and launching a product will teach you so much
about many aspects of blogging, business and yourself – it’s the kind
of experience money can’t buy.
7) Traffic – This morning I
was digging around on my photography site’s stats. Before I logged in I
expected to find that traffic had been a little down on the previous
month as a result of launching the ebook over the last two weeks
(because I’ve been a little distracted and posted less posts than
normal) and as a result of the normal Thanksgiving lull in traffic.
However I was surprised to see traffic was up by about 9% over the last
30 days as compared to the 30 days before that. You can see the chart
below but the 9% rise was almost completely a result of the days after
the launch. As I dug further into the stats I realized that launching
the e-book meant more of our regular readers hit the site to check it
out but that it also created a buzz around the web as other sites
linked up and as people passed on word of the launch via Twitter.
Similarly – RSS and newsletter subscribers went up by more than normal
in the last two weeks – launching the product has found us new readers.
Sell Third-Party Products
It's very simple! Most companies that sell
online have special Affiliate or Referral programs, which guarantee you
commissions for sending them new customers and provide you with
"advertising materials", or referral banners. To get started, just
place a referral banner or link of your affiliate company on your
website so that your site visitors learn about that company.
Just affiliate with a company that you like
and refer your site visitors to its products. If your visitors like the
products, they will buy them and you will get commissions or other
benefits for referring. Thus through your website, without any effort,
you will see your revenues accumulating.